Michael Foley
Foley opened his eponymous gallery in the fall of 2004 after fourteen years of working with notable photography galleries including Fraenkel, Howard Greenberg, and Yancey Richardson Gallery. The gallery has since been invited to participate in over twenty international and national art fairs including Paris Photo, Pulse, AIPAD, VOLTA, and the London Art Fair. Gallery exhibitions and artists have been reviewed and written about in several publications including The New York Times, The New York Times Magazine, The New Yorker, Modern Painters, and ArtNEWS. Foley is a co-founder of The Exhibition Lab, which is a study center for people involved in various aspects of fine art photography. Foley continues his interest in educating by serving on the faculty of the School of Visual Arts and the International Center of Photography where he teaches and lectures on issues in contemporary photography. He has been a portfolio reviewer at over 25 photography reviews throughout the United States.
Seducing a Gallery, Live Like an Artist
Michael Foley
The courtship between artist and gallerist is not unlike the path to a significant relationship. The search for the right partner, the building of trust, good communication and financial agreements (and maybe even the breakup) all need to be handled along the way. What you will learn are the strategies to most effectively approach a gallery, work with a gallery and maintain a healthy relationship with one. This also means you need to know how to live and act like an artist that a gallery will want to work with. We will clearly define your responsibilities as an exhibiting artist and how to make the complete package of your work, personality and professionalism be as attractive as possible to the gallery that’s right for you.
We will cover pricing strategy, presentation of your work and leveraging social media platforms.